You and I know that losing fat and staying in great shape is a difficult task because it is so hard to stay motivated and it is so tempting to cheat, especially when you can hide the cheating. We dieters have all been in a starving situation when dieting and our mind reasons very quickly why that extra piece of pie is not going to hurt us. We take it, forget about it and then wonder next day why we didn't lose weight.

For most of us dieting is a constant battle between emotion and reason and when hungry, reason is out of the window and emotion just wins. We do not see the immediate effects of our behavior and therefore our brain is fooled into thinking that everything is all right. On the other hand, let's say you would get very sick when eating more than you need, overeating would stop very quickly.

Diet Coke(R) Takes Center Stage With Three New Ads Debuting During Academy Awards(R) Broadcast

On Hollywood's biggest night, the stars won't be the only ones in the spotlight. Diet Coke will also be taking center stage with the national debut of three new commercials designed to remind people that the brand is an indispensable part of their lives.

The campaign, which carries the new tagline, "Yours, Diet Coke," shows how people feel about Diet Coke when they drink it, and as importantly, how they feel when it's not there. The ads demonstrate how Diet Coke has become an inextricable part of the lives of people who love the brand. To them, Diet Coke is a friend and when it's there, it makes them feel good.

"Diet Coke drinkers told us they don't need us to explain why they should drink the brand, they want great advertising that shows we understand how they feel about their brand," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America.

Low-fat peanut flour thickens more

Peanut flour is obtained after partial extraction of oil from roasted peanut seeds. It is added to bakery products, nutrition bars and snacks, marinades, sauces and dressings to enhance flavor and protein value.

Universally, peanut flour is used as a major food ingredient by industrial food processors.

During the study, the researchers used different types of rheological tests to assess how effectively different brands of peanut flours thicken during heat processing.

Rheological measurements included testing the flow behavior and form changes of the material. Davis found that low-fat peanut flours produced more thickening effect than high-fat ones.

Peanut flour has double the percentage of protein than peanuts. This is because the mechanical process of removing fatty oil from roasted peanuts leaves the flour low in fat, high in protein and fairly low in carbohydrates.