| Diet Pill alli (Low-Dose Xenical) May Ultimately Be Marketed Worldwide
Diet pill alli (low-dose orlistat), which earlier this month became the first FDA-approved over-the-counter diet drug, may ultimately be available in countries around the world. Roche, which sells the prescription version of orlistat called Xenical, announced on Feb. 20th that it had granted GlaxoSmithKline an exclusive license to sell the half-strength version in countries outside the U.S. and Japan. Roche had licensed the U.S. nonprescription rights to Glaxo in 2004. Roche said it will retain all rights for the prescription version and will continue to market Xenical worldwide. alli, which reduces the amount of fat the body absorbs from food, was approved by the FDA for use by overweight adults in combination with a reduced-calorie, low-fat diet and exercise.
Diet Coke(R) Takes Center Stage With Three New Ads Debuting During ...
ATLANTA, Feb. 21 /PRNewswire/ -- On Hollywood's biggest night, the stars won't be the only ones in the spotlight. Diet Coke will also be taking center stage with the national debut of three new commercials designed to remind people that the brand is an indispensable part of their lives. The campaign, which carries the new tagline, "Yours, Diet Coke," shows how people feel about Diet Coke when they drink it, and as importantly, how they feel when it's not there. The ads demonstrate how Diet Coke has become an inextricable part of the lives of people who love the brand. To them, Diet Coke is a friend and when it's there, it makes them feel good. "Diet Coke drinkers told us they don't need us to explain why they should drink the brand, they want great advertising that shows we understand how they feel about their brand," said Katie Bayne, senior vice president, Coca-Cola Brands, Coca-Cola North America.
How to add whole grains, cut trans fat
By taking a closer look at some of the latest food marketing trends, we add variety to your grocery cart without taking a huge bite out of your budget. Q. Why are food companies marketing whole grains? Since health experts emphasize the importance of eating more whole grains, many foods are now marketed as "made with whole grain." Just take a trip through the cereal aisle. Many cereals have replaced some, if not all refined flours, with whole grain varieties. But even if a cereal had no white flour, that alone would not make it a health food. A primary reason for eating whole grains is to add more fiber to your diet. Only a few of the reformulated cereals have more than 1 gram of fiber per serving. Many kids' cereals are still nearly half sugar.
Movie popcorn bursting with calories
There is an astounding difference between popcorn that's air-popped at home and the bags sold at movie theaters, according to junefit.com, a Web site that offers daily health tips.
While three cups of air-popped popcorn has about 80 calories and no fat, a small bag of movie popcorn popped in palm or coconut oil contains 400 to 600 calories and about 27 grams of fat. Move up to a medium bag and the calorie count rises to about 900 calories.
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Make your weight loss resolution attainable
Did you make a New Year resolution to lose weight? Many people enter the year worried about their weight and any weight gained over the holidays. Take a minute to reflect so that you set attainable weight loss goals. Avoid doing bad things to your body with ridiculous diets. .
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